Kaitlyn Cole — Brand Strategy for Customers Who Stay
Kaitlyn Cole
Brand Strategist · Austin, Texas

Brand strategy for customers who stay.

Eight years of retention-focused positioning for service founders, coaches, and consumer brands. Four proprietary frameworks. 100+ clients. 85% retention rate.

Currently
Head of Brand Strategy, Annecy
Founder
Reasonate Studio
Education
MBA, Louisiana State
Selected Work Four cases
01
Pre-launch rideshare · Austin, TX

Trinity Concierge

Pre-launch to market in seven months.

The Problem

The founder could not launch without a brand people would trust. In a city saturated with Uber and Lyft, a new premium rideshare had no story, no identity, and no reason for anyone to choose it.

The Insight

Riders needed to see how drivers get vetted and what the ride would feel like — before they got in the car.

The Approach
  • Built the brand around visibility, safety, and a clear driver culture — positioning Trinity as the premium alternative.
  • Shipped website copy, customer journey mapping, and a driver culture document used in onboarding.
  • Secured 10 Austin business partnerships and 3 influencer deals before launch day.
  • Ran the full seven-month arc from pre-launch strategy through in-market delivery.
The Outcome
636%
Instagram profile visits
113%
Website visitors
7mo
Pre-launch to market
02
Lawn & landscape services

Onlawn

98% retention and a framework the founder now teaches.

The Problem

Kelly was selling everything a la carte. Clients were loyal, but the offer felt disjointed — a menu of services instead of a pathway through them.

The Insight

The services needed to become a system. One that customers could move through, not pick from.

The Approach
  • Restructured Onlawn's offer into a branded client pathway so customers moved through a system instead of picking random pieces.
  • Built the Flourish Framework around it — a retention model built specifically for her business.
  • Ran competitor research and SEO in Ahrefs, directed the website redesign, and art-directed the brand photo shoot.
  • Coached Kelly on delivering the framework at her own speaking events.
The Outcome
98%
Client retention rate
20
Speaking engagements using the framework
03
Commercial real estate services · Austin, TX

FlexGrade

A $46.3M partnership one month after launch.

The Problem

FlexGrade had expertise and real work to show, but the brand didn't command enterprise broker trust. The founder needed positioning that would open doors at the largest firms — fast.

The Insight

The category wasn't commoditized on price. It was commoditized on voice. Every vendor was telling the same story.

The Approach
  • Audience research across commercial real estate decision-makers — brokers, tenants, space operators.
  • Repositioning built on specific credibility signals and an enterprise trust architecture.
  • Brand strategy ported through to social voice, website copy, and founder pitch materials.
  • Launch plan designed to land enterprise conversations within the first 60 days.
The Outcome
$46.3M
Partnership landed one month after launch
2×
Social followers in first 6 months
1mo
Launch to first enterprise deal
04
Long-term acute care hospital (LTACH)

CORAL Health Group

Rewrote a hospital to sound like a small-town doctor.

The Problem

CORAL's messaging read like every other long-term acute care facility — institutional, clinical, distant. Families looking for care for their loved ones were already scared. The existing voice made them more scared.

The Insight

Patients weren't looking for a hospital. They were looking for a small-town doctor who still makes house calls.

The Approach
  • Rewrote CORAL's voice from institutional LTACH language into warm, personal care language.
  • Built messaging that pairs clinical credibility with emotional warmth for patients and families.
  • Developed voice guidelines for every patient-facing and family-facing touchpoint.
  • Anchored the brand in relationships and people, not procedures and facilities.
The Outcome
Before

CORAL Health Group provides comprehensive post-acute care services with a multidisciplinary approach to patient recovery and family support.

After

We know your loved one. We'll take care of them like they're our own.

Proprietary IP

Four frameworks
clients still use today.

Every engagement starts with the Aligned Impact Model™. Each industry engagement has produced a framework that outlives the contract — built for the client, kept by the client, used in their work long after the project ships.

01 · Core framework
The Aligned Impact Model™
Reasonate Studio · Since 2017
01FOUNDATION 02AUDIENCE 03VOICE 04OFFER 05FUNNEL 06IMPACT

A six-pillar framework for retention-focused brand positioning. Takes founders from scattered to leading with focus — through brand foundation, audience, voice, offer, funnel, and impact. Anchors every engagement at Reasonate Studio.

02
The Flourish Framework
Built for Onlawn · Lawn services

Restructures a service business into a branded client pathway — so customers move through a system instead of picking from a menu. The founder uses it at her own speaking events.

03
The Anvil Sessions
Built for Round Table Dynamics · Leadership coaching

A retention engagement model for leadership coaches who want clients to stay past the first session. Turns one-off engagements into long-term partnerships.

04
The CARE Framework
Built for The Canary Haven · Executive coaching

An executive coaching model designed to extend client relationships into multi-year partnerships. Built on the principle that the best coaching work happens after the initial contract, not during it.

About

Eight years running Reasonate Studio. Building brands for founders who want customers that come back — not just buy once — and frameworks their teams can actually use.

Based in
Austin, Texas
Currently
Head of Brand Strategy, Annecy
Education
MBA, Louisiana State University
Available for
Senior brand & director roles
Let's talk

Hiring a brand
strategist who
stays with the work?

Open to senior brand strategist, brand director, and head of brand roles at wellness, service, startup, and nonprofit organizations.