Branding for CPG Company

Brand strategy and identity design for start-up CPG company.
Brand Strategy
Brand Identity
Market Research
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Description

Attune's founder, Tony Huang, came to me with and an idea and entrusted me to bring his brand to life. Through extensive market research, we created a fun and new brand that would serve an introduction, for many people, into the world of adaptogens.

Result

"I hired Kaitlyn to help design the packaging and create the identity for my Mushroom superfood brand. I provided her with examples of brands, described what I envisioned and how I wanted to bring a modern feel to a category that I felt was outdated in order to capture a younger demographic. She was able to use the information I provided her, follow directions and bring my ideas to life. I am happy with the outcome and recommend her for your design/branding needs."

— Tony Huang

Founder

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