Reconnected a YouTuber with Her Audience

Description & Challenge

Sonali Prabhu is an Austin, Texas based Content Creator with over 100k followers across her platforms. She has impacted the lives of her followers by being someone they can relate to in fashion and lifestyle.

Having been on Youtube for 10 years, Sonali has seen her brand grow in incredible ways, but wanted to ensure she felt connected to her audience, her brand was streamlined across platforms, and the SEO she used for titles and descriptions aligned with the content she created.

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Results

Sonali and I worked together to understand her audience and the real reason they follow her through a Brand Strategy session, which Sonali said felt a bit like "therapy." After uncovering what resonated most with her audience, we created a brand that could grow with Sonali and her audience as she continued to show more sides of the personality and culture. Her personality came through in various colors, fonts, and design choices for Youtube thumbnails and channel banners. New, loyal subscribers could also now easily find her through the keywords they frequently used based on advanced SEO research.