Great One Cookie Company has a goal of reaching 10,000 followers on Instagram. To help them reach this goal, I first defined their target audiences so that we could create content around these three groups, then I created a custom marketing calendar that we could execute, and finally I created a hashtag strategy to call in new Instagram profile visitors and followers.
Within my first two weeks on the job, I increased the number of new Instagram accounts seeing Great One Cookie Company photos by 200%. I also increased post impressions by 16.3% and the number of people going to the Instagram page and then clicking the link in the bio to go to their website increased by 200%.
This is an ongoing project, so I am excited to see how much more the account will grow in such a short period of time.
