Description
The Brew Coffee House exists to bring people together through the shared experience of exceptional coffee. We are committed to fostering human connection in our cozy cafe. We will serve high-quality coffee drinks prepared by expert baristas in a warm, welcoming space designed for lingering conversations. Our commitment is backed by sourcing premium beans, hiring friendly staff, and creating an atmosphere where everyone feels at home.
What you will find in this Brand Strategy (linked here):
Foundation
- Purpose
- Values
- Mission
Audience
- 2 Buyer personas
- Personality archetypes
- Audience challenge and pain points
- Consequences of their challenges and paints points, and how the brand can position itself as a solution
Industry Analysis
- Competitor analysis and benchmarking
- Collaboration analysis (recommendations on who the brand should partner with for promotions)
- Marketing audit
- Differentiating factor/USP/USV
Voice
- Brand personality archetypes
- Brand voice analysis
- Brand heart
- Message and story frame work
- Elevator pitch, tagline, and hook
- Creative solutions
- Marketing Insights (analysis of consumer behavior and how the brand can capitalize on it to get more sales)
- Branded path (customer journey from discovering the brand to becoming a fan)
- Solutions on what the brand can do at each point to ensure the customers keeps coming back
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