Hi, I'm Kaitlyn Cole. I work with a variety of human-centric brands from around the world 🌎 to help them understand & speak to their audience better 💬.
As a Brand Strategist and Market Researcher with experience working with Fortune 100 companies, I bring extensive knowledge and expertise to help you create a winning brand strategy to make data-driven decisions for your business, and marketing strategies based on human nature that get you more clicks and sales.
With 6 years of experience in marketing, a Bachelors degree in Marketing, and an MBA in International Business, I've worked with social impact organizations, small businesses, and large corporations around the world.
I fell in love with why we, as humans, buy into products and services, so I decided to dedicate my career to helping brands find the stories that speak to who they are and then help them tell those stories through content that actually converts.
In my free time, I like to do hot yoga, read self-help and business books, cuddle with my two cats (Greyson and Lucas), and try new restaurants and cafés in Austin.
My Expertise
Here are some things I do very well.
Brand Strategy
The deliberate and coordinated effort to position a brand in a unique and compelling way that resonates with its target audience.
Optimization
Studying of consumer behavior to optimize conversion points in order to achieve a goal (e.g. checkout, follow, subscribe).
Communication
Use of social listening to understand what consumers want/need and identify with to inform marketing activities.
Featured Projects
Proof that I can do the above very well.
Social Media Strategy - Instagram Profile Optimization & UGC Workflow Creation
"I now have a clear direction for how to grow brand awareness and focus our marketing efforts going forward."
Personal Brand Strategy for New Entrepreneur
My personal brand statement (on LinkedIn) is clear, focused, and optimized for growing my reach and engagement among my target audience. I have a blueprint for success to continue evolving and refining my personal brand across all social platforms.
Social Media Marketing Strategy & Implementation for Local Bakery
Sister owned bakery in Dallas, Texas that specialized in printed and custom cookies, and also offers classic cookies, cookie cakes, cake pops, and iced cookies. Their main clientele are interested in both corporate and personal events.
Created an Online Presence for a Chain of Preschools in Central Texas
"Kaitlyn was very helpful in helping us get more people on our website and more customers in the door of our preschool. Because we work with children, we wanted our branding and website to have a nurturing feeling, and she able to get that across through the colors and language used on the website and the marketing materials we put out into the community. We've worked with her since 2019 and she has done all of our marketing projects since. She's amazing!"
The Brew Coffee House Brand Strategy
The Brew Coffee House exists to bring people together through the shared experience of exceptional coffee. We are committed to fostering human connection in our cozy cafe. We will serve high-quality coffee drinks prepared by expert baristas in a warm, welcoming space designed for lingering conversations. Our commitment is backed by sourcing premium beans, hiring friendly staff, and creating an atmosphere where everyone feels at home.
Reconnected a YouTuber with Her Audience
After uncovering what resonated most with her audience, we created a brand that could grow with Sonali and her audience as she continued to show more sides of the personality and culture.
Branding for CPG Company
"I hired Kaitlyn to help design the packaging and create the identity for my Mushroom superfood brand. I provided her with examples of brands, described what I envisioned and how I wanted to bring a modern feel to a category that I felt was outdated in order to capture a younger demographic. She was able to use the information I provided her, follow directions and bring my ideas to life. I am happy with the outcome and recommend her for your design/branding needs."